TED Business Folgen

What if your attachment to being a "good" person is holding you back from actually becoming a better person? In this accessible talk, social psychologist Dolly Chugh explains the puzzling psychology of ethical behavior -- like why it's hard to spot your biases and acknowledge mistakes – and shows how the path to becoming better starts with owning your mistakes. After the talk, Modupe and Dolly give examples from their own lives of what it means to break down defenses, and be truly "good-ish."

Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands. After the talk, Modupe discusses why labeling and categorizing consumers in any way will negatively impact marketing strategy.

It's been 10 years since the death of Steve Jobs. Has Apple peaked after 10 years of Tim Cook's leadership, or is the best yet to come? Harvard Business School professors Youngme Moon, Felix Oberholzer-Gee and Mihir A. Desai debate the prospects for Apple -- and discuss the celebrities changing the way Hollywood does business, including Reese Witherspoon, Rihanna and more. After Hours is another member of the TED Audio Collective. For new episodes every week, follow After Hours wherever you get your podcasts.